This past Christmas season I was especially driven towards tree-scented candles, especially looking for the perfect pine candle. I wanted my apartment to smell of pine needles and baked gingerbread cookies, all that in an elegant and minimalist way. H&M’s strongly promoted Home line seemed to perfectly fit my needs.
They must have employed a smart new marketing department, who is very responsive towards new trends and does marvels making upscale sharp design accessible to masses. This winter’s collections are full of neutral colours, raw materials and minimalist forms. It shouldn’t surprise, that this Scandinavian brand finally jumped on the bandwagon of marble, geometry, rosy brass, concrete and monochrome. So whether you’re looking for a grey throw for your minimalist sofa or glass and metal decoration for your marble DIY coffee table, you might want to check their collection out.
It’s difficult to get good experience with low-cost candles, so I usually try to stay away from them. This time because of the aesthetics of the candle and the whole collection, I had to give up my convictions. I got the “Pine forest” candle from their limited edition. You can still get the scent, only in a different packaging – a “marble” tumbler, which I will also me referring to in this review in case you’d like to get yours.
Size and burn time:
H&M don’t provide with a standard weigh/volume measurements for their candles. The one I’ve got only states a 38h burn time and 9,5 cm diameter, while the equivalent from the standard collection gives us 10 hours less in a candle 8×9 cm.
Both versions of this pine candle (the limited edition in the round container and the regular one in a marble-style tumbler) cost the same: 7,99€/ 6,99£/ 9,99$/ 79,9kr, making it one of the cheapest candles I consider relatively good and moreover, with a very pretty design.
Ingredients: The producer states: 80% paraffin + 20% wax, which I suppose stands for some kind of vegetable wax. The tumbler is made of glass (painted – in case of limited edition candle and covered in decorative paper – in case of the one from regular collection). The limited edition candle contains a mason-jar-like screw-on lid, which, apart from being helpful, gives the candle an industrial touch.
Here’s my two cents’ worth of opinion on the brand: It’s really hard not to compare H&M with & Other Stories. After all, the latter is its younger, more stylish sister. Founded in 2013 only, & Other Stories has fast gained a strong group of fans, thankful for high quality materials and modern, minimalistic design for reasonable prices and easy access. However, what & Other Stories have in common with its mother company, H&M, is Scandinavian origin and logistics. Both brands work is based on completely separate teams, & Other Stories being famous for designing everything from clothes to the stores’ furniture. Their candles are being designed in Sweden, but proudly produced in France, and it shows. H&M candles’ production (like most of their Home line) is still based in China, which allows very low prices, but the quality is a bit of a roulette. I have till now tries some of their candles and this “Pine Forest” is the only one worth mentioning.
Subjective scent and scent throw evaluation: The scent is very pleasant and not too synthetic. Not overly strong, let’s not get crazy, but warm and definitely Christmasy. There is also a very slight sweet note to it (vanillaish), which takes away most of the aggressiveness of some pine candle. It’s a very mellow yet interesting candle scent, that fills out a small space (up to around 12sqm) beautifully. It will not persist in the air long after blowing out the candle or ooze out any fragrance when while the candle is unlit, but it is a candle worth the money nonetheless.
The design is what convinced me to buy it, no shame of admitting. I was looking for a pine candle, but having encountered poor quality in H&M before, I wouldn’t have risked another purchase if this candle hadn’t been so pretty :). The silver, thick glass bauble like tumbler contains simple yet elegant cuts as well as semi-transparent irregular spots that create flickering light designs on the wall when the candle is lit. I definitely am more exited by the candle’s design, than by its “just nice” scent.
Would I repurchase: I don’t think so, but I might give a chance to another H&M candle one day.
Where to buy:
All photos (except main) from www.hm.com.